How to Overcome Mailing Delay Challenges
The challenges of running “business as usual” during a pandemic are on full display. Just look at the entertainment industry. Sports leagues operate in bubbles. College athletics are either canceled, postponed, or abbreviated with major restrictions. Concert crowds have been dispersed and replaced with socially distanced platforms.
Or look at education. From pre-K to graduate degrees, people are learning and interacting through screens.
Life in the New Normal
Every industry has been forced into unusual situations. It’s a delicate balance to protect against uncertainty and attempt to return to some semblance of normal.
The latest round of uncertainty comes at the expense of the U.S. postal service. The pandemic curtailed the postal service’s bread and butter: first-class and marketing mail. Recessions tend to fuel cost-cutting initiatives, and advertising budgets are typically near the top of the list.
To counter funding issues, the USPS announced a series of operational changes that drove many businesses to worry about their compliance communication obligations.
Many companies are bound by Service Level Agreements (SLAs) with their customers. These agreements are effectively written promises to fulfill certain services in a predetermined amount of time. No one wants to breach their SLAs, but companies worry that postal service issues will spur unavoidable delays.
It’s an understandable concern, but don’t hit the panic button.
How Sepire is Working to Alleviate Concerns
Despite recent volatility, we’ve reduced the uncertainty surrounding postal delivery schedules. How? Sepire’s propriety technology, CompliChain, helps our clients track every individual piece of mail from the moment it enters the mail stream until it’s delivered.
Its seamless interface allows users to remotely monitor and manage workflows in real-time. Alongside CompliChain, we’re also able to recommend optimal SLA windows by tracking regional deliverability percentages.
To date, Sepire has successfully delivered tens of millions of pieces of secure mail within our clients’ SLA windows – despite postal service volatility. Finally, thanks to our heat mapping capabilities, our clients can optimize staffing to account for periods of up-and-down demand.
In other words, if a client launches a direct mail campaign, our insights can help them staff call centers appropriately for increased demand and inflows of calls. If you’re experiencing critical compliance mail delays, please reach out – I’d be happy to discuss potential solutions.