Manufacturers | Dealer Associations | Retail Dealers | Service

Direct Mail for the Automotive Sector

Secure, Personalized Direct Mail & Omnichannel Communications for OEMs, Dealer Associations, & Retailer Dealers

Meaningful Connections in a Complex Network

Direct Mail for Automotive Manufacturers, Dealer Networks, Dealers, and Retailers

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The automotive sector is a unique blend of entities. Retailers, manufacturers, dealership groups and dealers each play a unique role throughout the buyer lifecycle, and each have unique communications needs.

Brand awareness and product launches, sales and promotions, retention campaigns and recall alerts—meaningful and timely communications are the name of the game.

Though the process may differ between new and used, consumer and fleet, direct sales and dealership, many similarities exist. Purchases are not impulse buys. The right message at the right time can make all the difference. Everyone wants to feel valued, every vehicle needs serviced, and recalls happen.

Part of a larger, integrated marketing and communications strategy, direct mail serves an important role in every stage of the customer lifecycle. And Sepire is here to help.

87%

71%

of marketers believe that direct mail offers the highest ROI of any channel they use.

of marketers expecting that the death of the cookie will result in lower ROI on digital ads.

52%

of dealers increasing digital ad spend, driving costs higher and reach lower.

Who We Help

Sepire is built to handle the needs of the automotive industry. With direct mail, secure communications, and more, we help you make connections throughout the customer lifecycle.

From OEMs and manufacturers to dealer networks, dealerships, retailers, and more, we help automotive clients of all sizes and backgrounds. Wherever you fit, however you work, we’re flexible enough to take on whatever you throw at us.

  • Product launches, retention campaigns, cooperative advertising, recall alerts, and so much more. Whether you sell to directly to consumers or through a traditional model, we can help you make meaningful, secure, and timely connections.

    We’ve helped car manufacturers educate, inform, connect, and communicate necessary information since the beginning. Capable of anything from small jobs to national campaigns, we deliver direct mail and omnichannel communications on your timeline and budget.

    Using our secure, integrated platform, you can create jobs, rest assured each mailpiece is getting where it’s supposed to, and receive transparent, actionable reporting.

  • Align marketing between manufacturers and local dealerships. Drive awareness, traffic, and retention. Tier 2 advertising groups and dealer networks face a unique challenge balancing the needs of local dealerships and national or international brands.

    From ensuring brand consistency to finding unique ways to stand out, our direct mail and omnichannel communications platform helps you connect the dots.

    Sepire has the skills, flexibility, and reputation to tackle the direct mail marketing needs of today’s tier two dealer networks. Our expertise is unmatched, and our proprietary job creation platform makes it easy to run regional campaigns on your terms.

  • Manage and foster the often-complex working relationships with regional dealer groups and international manufacturers. Enhance brand visibility, maximize ROI on a limited budget and drive traffic to the dealerships you represent.

    Life for marketers and communications leaders at tier three automotive dealerships can be challenging. Whether you represent one brand or a dozen, you wear a lot of hats and answer to a lot more people.

    At Sepire, we understand the challenges you face—and can help you build a direct mail marketing program that works. With hyper localized targeting, personalization, variable data printing, and more, we rise to the challenge.

    No matter how big or small, broad or granular, we provide the flexibility, expertise, and execution you need to execute.

  • No matter how much the car buying experience changes, best practices remain. And in a world where it’s harder and more expensive to drive engagement and conversions online, direct mail delivers.

    Before, during, and after the sale, our direct mail and omnichannel communications solution helps you market to and connect with prospective, current, past, and disengaged customers. Marketing materials, welcome packages, service alerts, and more, we’re with you every step of the way.  

Personalized Direct Mail & Omnichannel Communications Mailpieces & Services

Drive foot traffic to dealerships. Welcome new customers. Announce the latest release. Or simply keep customers up to date.

National, regional, or local, our unique combination of scale, personalization and flexibility helps you connect with the right people at the right time.

Acquisition Direct Mail

Retargeting Campaigns

Trigger Programs

Cooperative Direct Mail

National, Regional, Local Campaigns

Variable Data Printing

Die Cut Mailers

Promotional Items

Personalized Service Reminders

Customer Service Alerts

National Maintenance Campaigns

Retention Direct Mail

Win Back Direct Mail

Welcome Kits

Card or Magnet Affix

Engagement Campaigns

Personalized QR Codes

Personalized URLs

Personalized Offers & Incentives

Recall Notices

Data Breach Notification

Product Launch Campaigns

Seasonal Incentives

Centrally Located, Secure, State-of-the-Art Production Environment.

At Sepire, we don’t just promise fast, accurate, and efficient printing and mailing—we guarantee it.

How do we do that? Simple. We hire the best. We provide them with the best equipment. And we do what we can to make their jobs easy. Because they are the ones that make the magic happen.

And they make the magic happen in our big, beautiful, Burr Ridge production facility.

  • Centrally Located: Sepire operates and mails from suburban Chicago, allowing for 3-day average in-home delivery.

  • Secure: Physical security is part of our security promise and our compliance initiatives. And it’s something we live by.

  • State-of-the-Art: Printing, inserting, die cutting, and more, we only work with the best in the business.

2.5

6

Number (in millions) of variable duplex full color sheets we can print in a 24-hour day.

Number (in millions) of variable sheets able to be inserted each day.

Number of RICOH Pro VC70000 Series Continuous Feed Inkjet Presses used to deliver the highest quality inkjet printing in the business.

3

omnichannel communications solutions by Sepire

How Sepire Makes Automotive Mailers’ Lives Easier

From planning to reporting, we provide organizations in the automotive industry with direct mail and omnichannel communications products, services, and solutions.

Our proprietary CompliChain solution makes it easy to build a campaign, schedule delivery, and get results.

  • A good strategy starts long before the first step is taken. From national campaigns to co-op programming, product announcements to personalized service reminders, there are a lot of different touchpoints you may need to fulfill.

    And our team of subject matter experts can design a program that meets your goals, marketing plan, and customer journeys before, during, and after the sale.

    Do you already have a specific plan, deliverables, and schedule? Perfect—we’re ready to get started when you are. Are you looking for a change of pace in the coming year—adding something like a trigger campaign, promotional item fulfillment, or better personalization? Our CompliChain technology makes it easy to build, tailor, schedule, and get results.

  • Every year, the automotive research and buying process moves increasingly online. But every year, we get closer and closer to the death of the third-party cookie. Privacy legislation and regulations continue to reshape the way businesses work, requiring disclosure, purpose, and security.

    And when this happens, it will create unprecedented challenges for those in the automotive sector.

    Whether you’ve planned for the death of the cookie or not, we can help you reach an exact audience—no cookies needed.

    How do we do this? It starts with a pixel. It ends with the right message in the right mailbox. IP tracking matches a visitor to an exact household. When paired with Mobile Advertising IDs, this creates what we like to call the digital trinity.

    And when the average automotive shopper does 33% of their research on a mobile device, this trinity can make all the difference. Through our first-party data partners, we help you collect, track, personalize, trigger, and connect—both legally and securely.

  • Our expertise lies in our ability to help you deliver personalized, meaningful interactions at scale. No matter how big your campaign, we rise to the challenge and deliver on-time and on-budget.

    Automated direct mail is our competitive advantage and your omnichannel strategy’s secret weapon.

    If you need a generic, low quality, bulk mail campaign, it might be in your best interest to look elsewhere.

    If you want something creative, memorable, and engaging using the best materials for the job, we’re your experts.

  • In the automotive sector, marketing automation is the secret to increased ROI. In fact, studies show that dealers using marketing automation are twice as likely to see a higher return on investment (ROI) for their marketing efforts compared to those who don't.

    But a good marketing automation tool only goes so far. Timely outreach matters. Sepire’s direct mail integrates with today’s marketing automation and CRM platforms including HubSpot, Marketo, Salesforce, and more..

    Connected through secure cloud-based APIs, information from your customer relationship management and customer data platform flow easily into (and out of) our proprietary job management platform.

  • National manufacturer to local dealerships—brand matters. No matter how you segment your CRM platform, no matter how you build and operate co-op marketing and communications, we’re built to work your way.

    Something we call ‘customization with guardrails’, we work with every level to ensure that any personalized, targeted document fits your brand standards.

    From high-level national campaigns to local, personalized service reminders and advertising, our compliance-driven job management platform is built to work the way you do. And we’re ready to build it to do what you want—and need.

    Set boundaries, build campaigns, get results. It’s as simple as that.  

  • Sometimes it's a benefit, often, it's a necessity.

    For automotive industry players, getting the right mail to the right person at the right time might help make a sale. It might help keep you compliant.

    Sepire was built in the secure mail space, where absolute perfection is table stakes.

    And we take that same mentality to the direct mail side of the equation—everything you need done is done, and everything you need sent is sent to the right person.

    But it’s not simply accuracy, you get timeliness. From significant projects sent once to trigger-based mail sent when a buyer hits a certain threshold, we pride ourselves on meeting the exact timelines set in our service level agreement (SLA).

    Whether that’s same day, 24-Hour, 36-Hour, and 72-Hour SLA workflows, we’re ready, willing, and able to help.

  • Save money, get mail into boxes faster, and reduce the work it takes to get mail from idea to delivery. Postal optimization is one of the most important parts of any direct mail campaign.

    And we’re here to help. Postal optimization and logistics is a service that exists to make your life easier. It ties into many of our services. It saves you money. And there are many things that go into it.

    • Our experts can help you plan campaigns around USPS promotions calendars that can save you money for different papers, textures, or processes.

    • Data accuracy helps us work faster and helps you qualify for automation discounts.

    • Structural design ensures that your mail piece’s physical specs fit those required by the USPS for optimal pricing.

    • Seamless acceptance gets mail into the USPS system faster, and virtual sorting helps us choose the right transit methods and delivery system entry points.

    • Comingling and co-palletization can help you benefit from volume discounts that others may not be able to provide.

  • How can you be sure that your direct mail and compliance-driven communications are working? By getting the information you need from your mail partner.

    Transparency is our calling card. It’s how we help you determine goals, set expectations, get results, and improve.

    From something as simple as A/B testing one of many variables in your message to using response rate data to test out different formats, the right data matters.

    Easy to access using our CompliChain™ technology, you can easily set timelines for sending, receive transparent details throughout the print and mail process, and connect reports back to internal systems.

  • A recall can be a crisis if not properly handled. A data breach can be a trust-breaking experience. And it’s imperative to stay ahead of both.

    As a secure mail provider with a background in healthcare, insurance, and finance, when we promise zero mistakes, we mean it. Every single piece of mail that goes through our printers is shipped.

    We’ve helped some of the biggest brands in the world provide necessary data breach communications. We help one of the largest manufacturers in the world communicate their recalls. Every single piece of mail delivers its message—and arrives when it’s supposed to.

Ready to Talk? Let's Get to Work

Your Goals, Our Expertise.

Getting the most out of your automotive marketing and communications initiatives is a challenge. But with the right plan, the right process, and the right partner, you can.

There’s more to discuss than we could ever write here. But if you’re as passionate about results as we are about direct mail, we’d love to talk.

How might we help you?