Brand Visibility Strategy: How to Increase Reach and Stand Out
Businesses are continually looking for effective ways to reach new customers. Every year new marketing approaches gain prominence, as technology and marketing tools evolve. But what works and what doesn’t? It’s a good question—and something that marketers spend trillions of dollars on every year trying to answer.
After all, reach is the first step in conversion; you can’t sell something if a customer doesn’t know who you are. A fact that gets more damning the longer the sales cycle. A customer might buy a gum brand they’ve never heard of. A medical provider, bank, or six-figure software implementation? Not happening. This is what makes having a visibility strategy so important. And that’s what we’re hoping to help you understand below.
Creating a Brand Visibility Strategy
A brand visibility strategy is a must-have for connecting with new customers, differentiating your brand, and presenting a professional brand image. Awareness is the first stage in the buying cycle and sets the stage for the rest of the journey. Simply put, when prospective customers are ready to purchase, they are more likely to do so from a company that has developed an effective brand recall strategy.
3 Reasons Why Customer Reach is Vital for Your Business
From awareness to consideration to action, customer reach is a necessity. Here are just three benefits of increasing it.
Customer reach helps to ensure customer loyalty.
Customer reach increases sales to generate income.
Customer reach assists your brand to stand out from the competition and remain top of mind.
5 Effective Ways to Increase Customer Reach
Multichannel (or better yet, omnichannel) marketing enables businesses to increase customer reach and the touchpoints prospects are exposed to.
Combine digital marketing with offline, direct marketing campaigns.
Develop a social media presence for your business.
Utilize targeted online (paid) ads.
Implement an SEO strategy. Search Engine Optimization is an excellent way to optimize brand visibility by implementing appropriate keywords, links, and content.
Create a blog. Blogging builds brand authority and helps to drive traffic to your company website via SEO.
4 Trends That Will Impact Your Ability to Reach Customers
Hyper-Personalized Automated Marketing
Customers want to connect with companies who understand who they are, as well as their needs and wants. In addition, they are constantly seeking products and services that recognize them as individuals. As such, marketing strategies aimed at audience segments may no longer be as effective in 2022 and beyond. Enter hyper-personalization which combines data, analytics, AI, and automation to tap into individual wants and needs.
Digital Marketing Automation
Digital marketing automation speaks to software platforms that allow businesses to market on multiple online channels (such as email, social media, and websites to name a few). Digital marketing automation tools offer effective solutions for managing lead generation, lead nurturing, relationships, upselling, etc.
Video Marketing
Video marketing continues to take center stage in content marketing and digital marketing strategies. The following statistics demonstrate that video marketing is an important part of your marketing strategy.
Approximately 86% of businesses surveyed in 2021 use video as a marketing tool. Furthermore, 93% of them believe that video is a crucial part of every marketing strategy.
Cisco reports that video content will account for approximately 82% of overall web traffic in 2022.
Virtual and Augmented Reality
Virtual Reality and Augmented Reality will continue finding their way into mainstream marketing during 2022. Simply put, Virtual Reality involves donning a headset to enter a fully immersive 3D digital environment. Gartner’s IT Glossary describes Augmented Reality (AR) as being the real-time use of information in the form of text, graphics, audio, and other virtual enhancements integrated with real-world objects.
Is Direct Mail the Secret Sauce to Increased Reach?
Far too often, businesses think that reach is all about email campaigns, PPC ads and other channels in the digital space. Far too often, they’re overlooking one of the most cost effective and efficient ways to connect at a variety of buyers’ journey stages. Automated direct mail by Sepire can help businesses improve reach, nurture leads, or make sales. Not only that, it can offer similar tracking to email, without those pesky email challenges.
There are numerous ways to increase customer reach. Should you have further queries surrounding your customer reach strategy, you can contact the Sepire team for support here.