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MSMA Webinar: Mailpiece Design/Mailing Requirements from the Industry’s Perspective

If you’re a mailer, chances are that you are looking for any opportunity available to ensure timely, affordable, and accurate mail delivery. But making this happen can be a challenge. Because from idea to print and from processing to delivery, a lot of things need to go right. Or at least, a lot of things could go wrong.

If you’re looking for advice on how to achieve optimal (Automation) postage rates and delivery windows, our friends at the Mail Systems Management Association (MSMA) are putting on a webinar on the importance and nuance of mailpiece design.

Featuring Sepire’s Director of Postal Affairs Leanne Herman, this upcoming event titled Ins, Outs and Best Practices of Mailpiece Design / Mailing Requirements from the Industry’s Perspective will go through the many challenges that mailers face when designing a Domestic Mail Manual-Compliant mailpiece.

What You’ll Learn

Like the heavily attended session at the 2024 National Postal Forum and her in-person workshop with the Chicago Postal Customer Council (PCC), this event will offer attendees a thoughtful and detailed look at how design impacts pricing and deliverability.

Unlike those events, this presentation has been updated to reflect recent changes in pricing and will offer advice not just on policy—but on impact.

Among the topics to be discussed:

  • Design Impact on First-Class Mail & Marketing Mail Letter & Flat Pricing

  • Challenges in Meeting Design Requirements for All Six Types of Pieces Considered Letters

  • The Dangers of Being Deemed Nonmachinable

  • The Extreme Complexity of Folded Self-Mailers

  • The Many Ways Flats Can Go Wrong

  • Requirement Info for Intelligent Mail Barcodes (IMb), Permits, Nonprofit Mailing, and more.

Whether you missed any of the prior events or need a different perspective or deeper understanding, we encourage you to take an hour or two out of your schedule to join MSMA and Leanne Herman on August 22, 2024.

Learn More

From the presenting organization:

Please join us for a discussion on the importance of Mailpiece Design and Mailing Requirements as they impact Mail Service Providers and Mail Owners.  The creation of automation compatible mail is critical in this time of rising postage costs.  Understanding factors that impact the creation and presentment of compatible mail can help reduce errors and issues that can be costly. 

Our presenter for this Webinar will be Leanne Herman, Director of Postal Affairs for Sepire, located in Burr Ridge Illinois.  She is active in MTAC, DTAC, MSMA, National Postal Forum and local Postal Customer Councils as well as serving on the PCC National Advisory Committee.  Leanne has facilitated training sessions over the years at the local, regional and national level and presents at various events

Registration Information

  • Title: Ins, Outs and Best Practices of Mailpiece Design/Mailing Requirements from the Industry's Perspective

  • Date & Time: 22 Aug 2024 1:00 PM - 2:30 PM

  • Location: Virtual

  • Price: MSMA/AOSP Members (free), Non-Members (free)

Click here to register and learn more.

PS: If you can’t make it on August 22, meet us at Printing United in September for an in-person version of this event.

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