Interactive Presentation: Increasing Response Rates with Direct Mail
Looking to get more from your direct mail strategy? Learn what it takes to make it happen using a free presentation and PDF from our subject matter experts.
Direct Mail Can Cut Through the Noise
But Are You Doing It Right?
At Sepire, we believe in the transformative power of a direct mail campaign. Not only is it attention grabbing—72 percent of consumers read a piece of direct mail the same day they receive it—it’s effective.
But not every direct mail campaign is created equally. Anyone with enough money can send a few thousand letters. Not everyone can create a direct mail campaign that truly delivers engagement and creates an unforgettable interaction.
Today, direct mail needs to be personalized. It needs to be engaging. And it doesn’t hurt if it’s part of a larger, integrated, omnichannel marketing initiative. Did you know that…
71 percent of consumers expect companies to deliver personalized interactions.
31 percent are more likely to engage with a brand who sends multiple forms of communication.
90 percent of respondents expect the customer experience to be uniform across channels – both physical and digital.
Direct Mail Strategy: Increasing Response Rates
If you’re looking to make the most of your direct mail, Sepire has released a free guide to creating a direct mail strategy that drives responses. Written by subject matter expert Jason Shudy, this presentation explores how to make direct mail work for you.
Here’s just a bit of what you’ll learn from this interactive presentation (and downloadable PDF):
Why direct mail is more relevant to omnichannel marketing than ever.
Five tactics to create engaging, relevant, and unforgettable direct mail.
What should you look for in and how you should test your direct mail campaigns.
Current USPS Promotions to help you choose the right format right now.
Six direct mail formats and one underutilized design tactic to drive response rate.
Get the Guide!
Ready to learn what it takes to understand how to create a direct mail strategy, test and understand its effectiveness, choose the right format, and even save a few thousand on postage?
Simply fill out this form and we’ll share our secrets.
Direct Mail Strategy Powered by Sepire
Direct Mail Strategy: Increasing Response Rates is brought to you by Sepire, your partner for secure, high volume direct mail. A WBENC-Certified business and sustainable print partner, our compliance-focused solutions help you create, test, deliver, and improve. Get to know us.
